<aside> 💡 Crafted an innovative UX/UI solution for the BBC's new gaming news platform targeted to Gen-Z users, to be integrated into their broader entertainment suite.

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Project overview

BBC Gamepulse

January 2023 – May 2023

Role

UX Research, UI Design, Prototyping

Tools

Figma, Adobe Illustrator

🗯️ The Challenge

Gaming is one of the main hobbies of the target demographic (18 to 24 year olds in the UK), with 8 out of 10 young adults playing games in their free time. 71% of this demographic also watch gaming content online. With the rapid change is trends and technologies, it can be challenging to stay up to date and receive reliable information.

✏️ The Research

We conducted extensive research on competitor strategies, market trends, and user feedback to understand the BBC Suite core values and positioning. This involved analyzing design trends in the gaming industry and gathering insights from users to identify key elements for the creation of a successful applications.

🎯 **The Solution

BBC Gamepulse** is a mobile application aimed at 18-24 year olds who are interested in gaming news, reviews, tips and tricks, media content and gaming fan culture. The application provides timely and reliable content, as well as fun and engaging features to make the gaming experience more enjoyable for users.

🌎 Discovery Phase

During the Discovery phase, we focused on understanding the needs and preferences of our target audience—18-24-year-old gamers. Through user research, surveys, and competitor analysis, we gained valuable insights into what features and content would resonate most with this demographic. This phase laid the foundation for a user-centred approach, ensuring the app would meet both their expectations and the BBC's goals.

👓 Defining Phase

In the Defining phase, we clarified the key objectives and goals for the project, aligning the vision with both the BBC’s broader strategy and the needs of the target audience. We established clear priorities, refined the app’s core features, and outlined a roadmap for development. This phase ensured that all team members were aligned on the project’s direction, setting a solid foundation for the subsequent design and development stages.

🗒️ Develop Phase

In the Develop phase, our focus shifted to turning ideas into reality. We worked closely with developers to ensure seamless integration of the app within the BBC suite while maintaining a smooth, responsive user experience. This phase included rigorous testing, refining features, and optimising performance to ensure the app functions flawlessly on mobile devices, all while aligning with BBC’s technical standards.

🎨 Design Phase

During the Design phase, we created an intuitive, visually engaging interface that appeals to Gen-Z users. We focused on a clean, modern design that reflects the dynamic nature of gaming culture. User feedback guided our design decisions, ensuring that the app not only looks great but is easy to navigate, offering an enjoyable and immersive experience that keeps users coming back.